1935 Pabst Blue Ribbon Advertising Display with NFL Pictorial Schedule

Sold For: $720

Auction Year: 2017 spring

Lot: 2221

Item Year: 1935

Category: Football/Basketball/Hockey/Boxing/Other Sports

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Rare 1935 Pabst Blue Ribbon advertising display featuring photos of eighteen stars of the NFL plus the entire league schedule for the season. The design features a circular montage of images, with the slogan "It's Time For Pabst" printed in the middle. Below the montage are illustrations of both Pabst Blue Ribbon Beer and Ale bottles, along with the 1935 NFL season schedule. The gridiron stars pictured here are Red Badgro, Dutch Clark, Tiny Engebretsen, Beattie Feathers, Milt Gantenbein, Bill Hewitt, Don Hutson, "Janny" Janecek, Stan Kostka, Nick Lukats, Mike Mikulak, George Musso, Bronko Nagurski, Paul Paronner, Pug Rentner, Gene Ronzani, Ivan Schustek and Ken Strong. The display, which is printed on thin paper stock, has metal runners on both the top and bottom and measures 22.5 x 33 inches. Two metal clasps are affixed to the rear of the top runner so that the piece can be easily hung. A number of moderate tears affect the upper right corner, and upper left border, and there are a few small edge tears along the bottom left border. Light-to-moderate creasing is evident throughout. Although technically in Very Good condition, all of the flaws are quite unobtrusive and it would present closer to Ex-Mt in appearance if mounted and framed. This is one of only a small number of these 1935 Pabst NFL advertising displays we have ever seen and the first we have offered. Given its extremely fragile nature, it's not surprising that so few have survived. An outstanding example of one of the premier early football advertising pieces. The substantial size/weight of this item requires that there will be a shipping charge for this lot (which will vary depending upon where it is being shipped). The shipping charge will be billed separately from the auction invoice. Reserve $400. Estimate (open).

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