Among Babe Ruth's more unusual endorsements was the brand of underwear that bore his name. The colorful box in which the underwear was sold features Ruth's portrait and has always been extremely popular with baseball and general advertising collectors alike. Offered is an example of that classic box, which houses a pair of "Babe Ruth Junior All America Athletic Underwear." The box (9.75 x 12.75 x 2.75 inches) displays splits along the two front flaps of the lid, two approximate 4-inch diagonal tears to the lid, one of which has been repaired by clear tape, as well as a number of additional small tears and creases. The bottom portion of the box also displays a split to one of the front seams. A store label ("Famous-Barr Co.") appears on the side panel of the lid. In Good condition overall. The underwear is in Excellent to Mint condition. The Babe Ruth Underwear box is a baseball advertising classic. Unfortunately, it is rarely found in high grade and seldom with an example of the Babe Ruth brand underwear. Total: 2 items (box and underwear). Reserve $200. Estimate $400+.
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