1908 PC760 Rose Company Postcard Jack Powell - "Greenfield's Delatour Chocolates" Advertising Back

Sold For: $1,320

Auction Year: 2017 spring

Lot: 179

Item Year: 1908

Category: Prewar Baseball Cards (1900-1941)

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Graded VG/EX 50 by SGC (submitted by REA). This is the ONLY example graded at this level with just one higher. Presented is an extraordinary advertising postcard sample: a rare PC760 Rose Postcard with an advertising overprint on the reverse for Greenfield's Delatour Chocolates, manufactured by E. Greenfield's Sons of New York. "Overprinting" is a term commonly used to refer to the rare practice of a company taking cards already printed and adding advertising, in the form of printing or ink stamp, to allow the cards to function as an advertising vehicle at a relatively modest cost compared to creating and printing a new set. In this case, the overprint on this Rose Postcard of Jack Powell from the St. Louis Browns is beautifully and very elaborately printed, and advertises "Greenfield's Delatour Chocolates. Standard Of Excellence. One hundred different kinds of plain, old-fashioned and novel centres. For Sale Everywhere, By the piece or by the pound, E. Greenfield's Sons, Established 1848, Fifth Ave. Bldg. New York." The Rose Postcard Company obviously offered this style of elaborate advertising overprinting as a special service to advertisers. A Greenfield's Chocolates advertising Rose Postcard is a virtually impossible-to-find sample; we have offered only six others over the last fifteen years (not including the one example offered in this auction). The advertising overprint on the offered example is boldly printed in brown ink. There is light wear to the corners, the surface is flawless, and the image is crisp. A diagonal crease is visible in the lower left corner. The reverse is clean, and it has not been postally used. Rose Postcards are rare enough, but this is an extremely attractive, all-the-rarer example with very desirable overprinting worthy of even the most advanced collection.
Reserve $300. Estimate (open).

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