1959 Topps Salesman Sample Three-Card Advertising Panel with Mickey Mantle

Sold For: $4,500

Auction Year: 2017 spring

Lot: 1297

Item Year: 1959

Category: Postwar Baseball Cards (1948-present)

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Presented is a rare three-card salesman-sample advertising panel for the 1959 Topps set highlighted by New York Yankees Hall of Famer Mickey Mantle. Salesman-sample panels were issued for use exactly as their name suggests: salesmen were provided these panels in very limited numbers to show and distribute (in person or by mail) as samples to prospective vendors to illustrate what the upcoming series would look like in the hope of promoting sales. The front of the panel appears just like regular-issue cards while the reverse features a small advertising pitch about the new product in one position, redemption offer information in another, and then a sample card back (in this case #35 Ted Kluszewski) in the final position. Complete salesman sample panels have always been extremely desirable and quite rare as they were obviously produced in very modest quantities due to their intended purpose of advertising only to vendors. The offered panel is bright and crisp with light, even wear to the corners and an area of paper loss and glue marks along the bottom border which affects parts of the Jim Bolger card. The reverse has two small glue marks on the right edge, and with the slogan "Order From Your Oh Boy Stores" neatly typewritten in the blank center area. This is an extremely noteworthy Topps advertising panel that is likely missing from even the most advanced Mickey Mantle collection and of course would be at home in any salesman-sample panel collection or would serve as an ideal companion piece to any 1959 Topps collection. Dimensions: 7.5 x 3.5 inches. Reserve $400. Estimate (open).

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