1950 Bowman Baseball Window Display Advertising Poster

Sold For: $1,920

Auction Year: 2017 spring

Lot: 1135

Item Year: 1950

Category: Postwar Baseball Cards (1948-present)

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This extremely rare 1950 Bowman advertising poster features images of six first-series cards: #56 Del Crandell, 57 Vern Bickford, 58 Carl Furillo, 65 Dave Koslo, 66 Larry Jansen, and 67 Willie Jones. The poster, designed to hang in candy-store windows, announced to the world that the new baseball set was finally available, in packs containing six cards and two pieces of gum for a nickel. The full-color poster displays three vertical folds (almost certainly as issued) and fully retains the original light strips of glue on each side, which allowed it to adhere to the candy-store window. Bowman issued advertising posters in 1949 and 1950. To the best of our knowledge, these are the only two years in which Bowman issued store display posters advertising its baseball card sets. Because of their intended use, it is understandable that few of these point-of-sale advertising displays have survived. We have seen fewer than five examples of this rare Bowman poster over the past thirty-five years. The display, which measures 20 x 5.75 inches, is in apparent Near Mint condition. Matted and framed to total dimensions of 25.5 x 11.5 inches. Reserve $300. Estimate $500/$1,000+.

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