1933 R319 Goudey "Big League" Gum Window Display Advertising Poster

Sold For: $5,400

Auction Year: 2016 fall

Lot: 807

Item Year: 1933

Category: Prewar Baseball Cards (1900-1941)

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Scarce full-color 1933 Goudey "Big League" Chewing Gum advertising poster featuring twenty-four cards in the set, including Babe Ruth. The 1933 Goudey advertising poster is one of the most significant of all baseball card-related advertising pieces. The poster (14.125 x 11.5 inches) advertises the classic 1933 Goudey "Big League" bubble-gum card set, the very first and the most widely collected bubble-gum card set ever issued. With an appearance very similar to that of an uncut sheet, it was designed to be displayed in candy-store windows to encourage youngsters to collect the set. The poster pictures twenty-four cards (all are cards between #49 and 96) including five Hall of Famers: Babe Ruth, Tris Speaker, Red Ruffing, Eppa Rixey, and Jesse Haines. A red banner across the bottom reads "New Pictures with Big League Chewing Gum Including Babe Ruth."

The first 48 cards issued by Goudey sold very well. This advertising poster made sure that kids understood that the new cards were out, and that if they bought packs of Goudey Gum baseball cards, they would not be purchasing duplicates of the same previously issued card numbers 1-48. The 24 newly issued cards, featured in glorious full-color on the poster, made sure that nothing was lost in the translation. No youngster could possibly mistake these pictured cards - especially as they include the first appearance of Babe Ruth! - for the earlier issued cards. This poster was a call to action!

The poster, which is printed on thin paper stock, has, like most other surviving examples, been professionally restored in several areas, mostly related to the border cards, including Ruth. Although much of the restorative work is visible with the naked eye, the piece has an overall Excellent appearance and is ideal for display, as intended. (With reference to display value, the 1933 Goudey advertising poster is not just a classic due to its design and purpose. The colors are actually bolder and brighter than they appear on the issued cards, further contributing to its stunning visual appeal.) Reserve $2,000. Estimate (open).

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