1950s Philadelphia Phillies "Mighty Milk" Advertising Sign

Sold For: $300

Auction Year: 2016 fall

Lot: 1669

Item Year: 1950

Category: Post-1900 Baseball Memorabilia

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Exceedingly rare Philadelphia Phillies "Mighty Milk" advertising sign dating from the 1950s. The bright-yellow cardboard sign pictures a generic baseball batter in mid swing, while the text reads "Mighty Milk/Sponsors/'Star of the Game'/WCAU/After Every/Phillies Game/Mighty Milk-Used in Phillies Clubhouse." This is the only example of this sign we have ever see and one that is probably absent from even the most advanced Philadelphia Phillies and baseball-advertising collections. the sign (20 x 24 inches), which appears to be a company file copy, remains in spectacular Mint condition. Reserve $200. Estimate (open).

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