1926 World Series Yankee Stadium Beech-Nut Tobacco Advertising Display

Sold For: $2,160

Auction Year: 2016 fall

Lot: 1639

Item Year: 1926

Category: Post-1900 Baseball Memorabilia

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This full-color tri-panel cardboard advertising display features a panoramic view of a game in progress at Yankee Stadium during the 1926 World Series. The graphics, large-format design, content, and rarity of this piece all combine to make it one of the best of all baseball advertising displays, especially among those dating from the 1920s, an era which is not known for impressive advertising displays. The attractive design features an illustration of a large package of Beech-Nut Tobacco suspended in midair above the ball field beside the sky-written message "The Big League Chew." The bottom portion of the display features an additional advertisement for "Beech-Nut Chewing Tobacco." Within the center section is a box which reads "Photographic reproduction of the Yankee Stadium - New York City. As it appeared in the World's Series 1926. Record Attendance 63,600." The store advertising display is designed with two vertical folds which separate the three sections. The two smaller side sections were originally designed to be folded slightly forward to allow the advertisement to be freestanding. The offered piece has heavy tape applied on the reverse along both vertical folds which only allows for the side panels to be folded backwards, not inwards. Heavy wear is exhibited throughout, including a number of nail/tack holes throughout, minor abrasions, and edge tears. There is also a very light black-ink notation (illegible), as well as a few stray ink marks, in the center of the piece. A few stray pieces of tape appear on the reverse, as do areas of surface paper loss resulting from tape removal. Although technically in Good condition overall, it still presents very well and many of the flaws can be easily addressed by professional restoration. (It must be noted that due to their size, intended use, and fragile nature, restoration is essentially routine with these Beech-Nut displays.) This is one of the finest retail baseball advertising pieces ever produced and just the second example we have ever offered. Dimensions: 60 x 38 inches; unfolded. Reserve $1,000. Estimate (open).

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