1964 Topps Uncut Advertising Panel - Featuring Mantle Back

Sold For: $1,778

Auction Year: 2012 spring

Lot: 691

Item Year: 1964

Category: Postwar Baseball Cards (1948-present)

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Rare three-card advertising panel for the 1964 Topps series featuring cards #6 AL Strikeout Leaders, 106 Nuxhall, and 108 Wyatt on the front and #50 Mantle back on reverse, along with illustrations of a 1964 Topps wax display box and four 1964 Topps insert coins. For many years (beginning in 1952 and continuing well into the 1960s), these rare three-card advertising panels were distributed by Topps only to grocery and candy-store owners for the purpose of announcing and providing samples of the new cards being offered. The fronts are uncut strips of three cards. The reverse of the advertising panel cards, however, are very different from those of the issued cards. The backs present advertising for the set directed to merchants, and the backs also often feature a single sample of a card reverse, which is usually that of a star such as Mickey Mantle as in this case (and not necessarily the back of one of the three players pictured on the front of the advertising panel). Because of their method of issue and purpose, all Topps advertising panels are rare. Light corner wear, otherwise overall Excellent condition. Dimensions: 7.5 x 3.5 inches. Reserve $200. Estimate (open). SOLD FOR $1,778

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