1935 to 1937 Wheaties Complete Set Run (8 sets/115 cards) Including Gehrig (3) and DiMaggio (4)

Sold For: $2,963

Auction Year: 2012 spring

Lot: 480

Item Year: 1935

Category: Prewar Baseball Cards (1900-1941)

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In the 1930s, Wheaties issued package-design baseball cards on the backs of its cereal boxes, which were intended to be hand-cut from the boxes by youngsters. These were difficult to collect back in the 1930s (imagine getting just one card per box of cereal), and are not a lot easier to collect today! Presented is a remarkably advanced collection that has obviously been assembled with great care. Offered is a complete set run of eight different sets issued by Wheaties from 1935 through 1937. Many stars and Hall of Famers highlight this collection (most several times as the biggest stars appeared in multiple sets), including Lou Gehrig, Dizzy Dean, Jimmy Foxx, Hank Greenberg, Lefty Grove, Joe DiMaggio, and Bob Feller. The sets technically grade Vg overall, but with a much stronger appearance. 1) 1935 - Series 1 "Fancy Frame with Script Signature" complete set (27): Cochrane (white hat, Vg), Dean (Vg), Dean Bros. (glue residue on three corners, o/w Ex), Foxx (Gd), Gehrig (Vg-Ex), and Grove (Vg). 2) 1936 - Series 3 "Fancy Frame with Printed Name and Data" complete set (12): Foxx (fancy frame trimmed off, o/w Gd), Gehrig (tiny tear on right border, o/w Vg-Ex), and Greenberg (Gd). 3) 1936 - Series 4 "Thin Orange Border/Figures in Border" complete set (12): Gehrig (Vg) and Grove (Vg). 4) 1936 - Series 5 "How to Play Winning Baseball" complete set (12): #4 Foxx (Vg) and 7b Ott (tips horizontal, Gd). 5) 1937 - Series 6 "How to Star in Baseball" complete set (12): #11 DiMaggio (Vg). 6) 1937 - Series 7 complete set (16): #29I DiMaggio (Vg). 7) 1937 - Series 8 "Speckled Orange, White and Blue" complete set (8): DiMaggio (Vg) and Feller (Gd). 8) 1937 - Series 9 "Color Series" complete set (16): DiMaggio (most of the background has been trimmed away), Feller (Vg-Ex), and Grove (lower right corner missing). Wheaties Cereal box panels are among the most beautiful, interesting, and substantial cards of the era and also represent one of the best values of all cards from the 1930s. The fact that these had to be hand-cut from cereal boxes (and therefore tend not to receive numerical grades from grading companies) and the fact that they are large cards make many modern graded card collectors shy away from Wheaties, but these cards have always been held in high esteem by advanced collectors and by any measure they are one of the classic issues of the 1930s. This is a very clean and extremely impressive collection of these unusual, scarce, and underrated Wheaties Cereal package design cards. Total: 115 Wheaties panels representing eight complete sets. Reserve $500. Estimate $1,000/$2,000+. SOLD FOR $2,963

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