1909 E92 Croft's Swiss Milk Cocoa Card Collection (4) Including Ty Cobb

Sold For: $4,444

Auction Year: 2012 spring

Lot: 123

Item Year: 1909

Category: Prewar Baseball Cards (1900-1941)

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Collection of four different cards from the 1909 E92 Croft's Cocoa set, highlighted by Hall of Famers Ty Cobb and Johnny Evers. Each of these cards has advertising for "Croft's Swiss Milk Cocoa" of Philadelphia on the reverse, along with an illustration of the Croft's Swiss Milk Cocoa package design. The same player designs were also issued with advertising on the reverse for Croft's & Allen Candy, Nadja Caramels, and John H. Dockman & Sons "Base Ball Gum." All are catalogued together as "E92." It appears that both varieties of Croft's cards were issued by the Croft & Allen Co. of Philadelphia, and were probably handed out as advertising items to promote its candy and cocoa, which, as noted on the back of this card, is "Served Hot at our fountain 11 South 15th St. Montague & Co. Philadelphia, Pa." The fact that the advertisement refers to a specific Philadelphia location suggests a very regional distribution, and this no doubt accounts for their rarity. Each card is graded and encapsulated by SGC: Ty Cobb (HOF - FAIR 20, great-looking card for the grade; brilliant colors, perfect registration, a few light creases, and centered to the left), Johnny Evers (HOF - "Authentic" - tape on the back), Knabe (GOOD 30), and Miller (fielding - VG 40). This is a very attractive group of these unusual and seldom-seen cards. Total: 4 cards. Reserve $500. Estimate $1,000/$2,000++. SOLD FOR $4,444

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