1952 Coca-Cola Playing Tips Complete Set Minus One (9/10)

Sold For: $1,410

Auction Year: 2010 spring

Lot: 646

Item Year: 1952

Category: Postwar Baseball Cards (1948-present)

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Complete set minus one (missing only Thomson hitting variation) of this scarce and distinctive early 1950s New York area regional issue. This is an incredible set, both in terms of rarity and condition. The "nooks and crannies" associated with the design of these diecut cards make 1952 Coke Tips very condition sensitive, and technically high-grade examples particularly rare. Though these cards are technically not in Nr/Mt condition, exhibiting (in all but one case) very minute flaws that come with the territory with this issue due to their unusual shapes, these are extremely bright, crisp, fresh cards that have a far superior appearance than suggested by their technical grades. Condition Report (9 cards): Hank Bauer (Ex), Carl Furillo (Vg/Vg-Ex), Gil Hodges (Vg-Ex/Ex), Ed Lopat (Fr-Gd due to pen marks on the reverse, front is Vg), Gil McDougald (Ex), Don Mueller (Vg), Pee Wee Reese (Vg-Ex), Bobby Thomson/3rd Base (Vg-Ex/Ex), and Wes Westrum (Vg-Ex/Ex). These are striking, colorful, and uniquely designed regional cards. The lower portion of each card features the home-game schedule of the Yankees, Giants, or Dodgers (depending on the team affiliation of the player pictured). The reverse of each features detailed playing tips. These unusual cards were issued one card per old-fashioned six-pack cardboard container of Coca-Cola, stuck in with the bottles. This is a solid complete set (minus 1) of this early 1950s regional issue, which receives little attention but has always been held in very high esteem by advanced collectors both for its extreme rarity, as well as for its very striking and unique design. Total 9 cards. Reserve $500. Estimate $1,000+. SOLD FOR $1,410

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