1912 Draper & Maynard New York Giants and Philadelphia Athletics Advertising Displays

Sold For: $1,058

Auction Year: 2010 spring

Lot: 1718

Item Year: 1911

Category: Internet Only

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Exceedingly rare pair of baseball advertising displays, issued by the Draper & Maynard Sporting Goods Company in 1912, honoring, respectively, the participants in the 1911 World Series: the Philadelphia Athletics and New York Giants. Each piece, which is nearly identical in design and produced on thick, sturdy board, features individual portrait images of twenty team members surrounding a central illustration of the D&M logo. All of the players are identified in print beneath their image, including Mathewson, McGraw, Marquard, Snodgrass, Merkle, Meyers, Doyle, Wiltse, Devore, Devlin, and Murray for New York and Mack, Plank, Collins, Baker, Bender, Coombs, Barry, McInnis, Murphy, Oldring, and Thomas for Philadelphia. The name of each team and the year ("1911") is printed along the base. A small baseball cartoon relating to each respective club appears in the lower left and right corners. Interestingly, the photographs used on these displays were taken by Carl Horner, and most (including Eddie Plank) are instantly recognizable as the very same images used in the production of the famous T206 tobacco card series of the same era. The most fascinating aspect of these displays, however, is the fact that they were not issued as stand-alone pieces but instead represent the primary portion of each respective end panel in a much larger D&M retail tri-fold advertising display issued in the spring of 1912. Only one example of the complete display is known (it last sold at public auction in 2001, realizing a final sales price of $22,412) and we have provided an image of it on our web site so that collectors can see exactly how the two offered pieces fit into the original design. In addition to their extreme rarity, it is interesting to note that these two partial panels have been consigned by the family of the original owner (who was a general collector in the 1910 to 1920 era) and are new to the modern collecting world. Each piece (11.25 x 16.25 inches) displays various mostly minor flaws commensurate with its age and former use, including some light water staining (more noticeable, in the lower right, on the Giants panel), nail and/or tack holes in each corner (the A's panel has a fifth nail hole along the top border, edge tears, edge scrapes, and scratches. While both pieces are technically in approximately Good condition, each displays beautifully as a stand-alone piece unto itself, and it should be noted that nearly all of the defects could easily be repaired by professional restoration, if desired, though they are extremely impressive exactly as is. If the one complete D&M tri-fold advertising sign featuring these panels did not exist, we would assume these were two separate complete advertising signs, as opposed to portions of a larger piece. This is a remarkable find of two extremely scarce advertising pieces relating not only to two of the most prominent clubs of the era but to one of the most prominent sporting goods companies of the early 1900s. Reserve $300. Estimate $500+. SOLD FOR $1,058

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