Circa 1888 Old Judge Advertising Poster

Sold For: $529

Auction Year: 2010 spring

Lot: 1686

Item Year: 1888

Category: Internet Only

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This colorful retail advertising display, which promotes Goodwin & Co.'s line of Old Judge Cigarettes and Smoking Tobacco, dates from the late 1880s and was issued at approximately the same time as the company's famed N172 Old Judge tobacco card set (1887-1890). It is one of the most substantial and colorful of all Old Judge store advertising displays of the era, and is naturally rare as it was not issued to the public, and was intended only for store display. The attractive illustration features a comely widow attracting a potential suitor with a discreet offering of a package of Old Judge Cigarettes, "His Own Brand." This piece would have been a central point-of-sale advertising display in tobacco shops at the time, with both its size and colorful graphics sure to catch the eye of every patron in the store. This is an outstanding nineteenth-century tobacco advertising display and the fact that it promotes Old Judge cigarettes makes it of special interest to both advertising and card collectors. The display (11.5 x 17.75 inches), which is printed on heavy cardboard stock, has a few minor flaws commensurate with its age, including a horizontal crease, five tiny holes, and a few minor abrasions; otherwise with a Very Good to Excellent appearance and ideal for display as intended. Matted and framed to total dimensions of 19 x 26 inches. Reserve $300. Estimate $500+. SOLD FOR $529

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