1928 "Lucky Lindy" Candy Box

Sold For: $529

Auction Year: 2010 spring

Lot: 1640

Item Year: 1928

Category: Non-Sports Cards/Sheets/Card Artwork

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Exceedingly rare Lucky Lindy candy box issued by the American Novelty Candy Company of Brooklyn, New York, in 1928. This box, which was obviously designed to capitalize on the fame and popularity of Charles Lindbergh following his historic nonstop solo flight over the Atlantic in 1927, is one of the most novel candy containers we have ever seen. After the candy was eaten, the box could be opened up and reassembled into a cardboard toy airplane resembling the Spirit of St. Louis . Lindbergh was a U. S. Air Mail pilot at the time of his incredible achievement and the printing on the plane pays homage to his occupation by reading "Candy Air Mail." A copyright date of 1928 is printed within the design of one of the plane's wheels. Based upon the fact that the illustrated pilot bears little resemblance to Lindbergh, and that Lindbergh's name, other than his nickname, is not specifically mentioned, we can assume that Lindbergh received no royalties from this product. In that way, it is very similar to the more famous "Baby Ruth" candy bars that "just happened" to hit the market after Babe Ruth's rise to national fame. This is the first example of this extremely rare candy box we have ever seen, and we cannot imagine a finer example could possibly exist. The offered box was never sealed and was obviously saved as a sample in the files of the printer or the candy company (a five-digit identification number, written in pencil, appears on one of the interior panels). As such, it remains in extraordinary condition, all the more so given its age, complex design, intended use, and fragile nature. Aside from two small filing holes located, respectively, on the top and bottom flaps, the box is in Near Mint condition. Measures 6.5 x 7.75 inches, flat. Reserve $200. Estimate (open). SOLD FOR $529

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