1942 R164 War Gum Original Artwork Collection (3)

Sold For: $705

Auction Year: 2010 spring

Lot: 1631

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Collection of three original artworks from Gum, Inc.'s War Gum series (two representing the process of production of card #70, which are particularly fascinating together, and one for card #111). These are the actual artworks which were used to produce the following two key cards in the classic R164 nonsport card set: #70 "The Great Coral Sea Victory" and two different mediums of #111 "U.S. Bombers Attack Subs in Aleutians." Two of the artworks are the traditional ink line drawings (#70 and one #111) on artist's board (8.5 x 10 inches) used to create the card images. One of the thin glassine overlays has been neatly colored to serve as a color guide. The third artwork (#111) measures 3-1/8 x 4-3/8 inches, is executed in colored pencil on artist's board, and appears at a glance to be an issued card perhaps neatly cut from a proof sheet with a large proof border above. It is not a card, however; it is the actual artwork used to produce the printed card. After the original line drawings were produced by Gum, Inc., artists, a black-and-white line drawing printed card was produced for the purpose of professionally coloring in with painstaking detail with colored pencils. These color artworks were then used to create the printed cards. All 1940s original gum-card artwork is extremely rare. These artworks originate from the estate of Charles H. Steinbacher, who was the art director for the George Moll Advertising Agency, which handled the Gum, Inc., account. Steinbacher is one of the legendary figures in the field of nonsports cards and is best known today for producing the famous Horrors of War set for Gum, Inc., which was first issued in 1938. He is also very well known by collectors for being the source of virtually all original Gum, Inc., artworks. The Steinbacher Collection of original Gum, Inc., card artwork will always be remembered as one of the most significant - perhaps the most significant - find of nonsport gum-card artwork in the history of collecting. These artworks have been consigned directly from the gentleman who long ago purchased the entire surviving original artwork archives of Gum, Inc., directly from the Steinbacher family. Over the years the collection has long been sold, with the exception of a few key card artwork examples representing the very best of the entire collection. All three original artworks are in overall Excellent condition. Total 3 artworks. Reserve $300. Estimate $500/$1,000.

SOLD FOR $705


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