Extremely Rare 1936 Heinz Co. "Famous Aviators/Famous Airplanes" Premium Wall Map

Sold For: $1,800

Auction Year: 2017 spring

Lot: 2461

Item Year: 1936

Category: Non-Sports Cards/Sheets/Card Artwork

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Presented is an exceptionally rare and extremely large premium issued by Heinz during the 1930s. Heinz produced several aviation-themed sets during this era "for the purpose of stimulating Young America's interest in aviation," as noted on the backs of cards from its "Famous Aviators" set. The offered premium, which measures an astounding 42 x 31 inches, is designed as a wall-hanging map and illustrates many of the most famous air routes traveled up to the late 1930s. Surrounding the perimeter of the map are beautiful full-color illustrations of the actual cards from two of Heinz’s most popular nonsport sets; the top half of the premium features twenty-four cards from the 1936 F277-4 "Famous Aviators" series (card #1 of Lindbergh is not featured but his image from the card is prominently displayed in the top center), and the bottom half of the premium features all twenty-five cards from the 1940 F277-1 "Famous Airplanes" series. This premium was supposedly given only to teachers in the 1930s to display in their classrooms, which accounts for the extreme rarity of this premium today. This is the first Heinz Co. map-premium we have ever offered in all our years! The premium displays as Excellent, with vibrant colors and the original metal hanging strips still attached to the top and bottom edges. Due to the tremendous size of this piece it is not surprising the map has various minor condition flaws such as creases and wrinkles from being rolled, edge chips, some staining across the bottom, and few small stains on the reverse. This extremely attractive and very rare premium would be a significant addition to even the most advanced nonsport collection. Please note: This piece has been stored rolled for many years as intended and will be shipped in a tube. Reserve $200. Estimate (open).


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