Circa 1910 advertising sign issued in promotion of "Sub=Rosa Cigarros, housed in its original wooden frame. The colorful illustration pictures a beautiful young woman arranging a bouquet of roses. The large caption along the top reads "Sub=Rosa Cigarros 5¢ for 10." An illustrated package of Sub=Rosa Cigarros appears in the lower right corner. A vintage paper label affixed to the reverse of the frame reads "NOTICE - It is understood that this handsome framed picture is loaned to you for window display - not given away - and must be returned to our salesman upon demand - THE AMERICAN TOBACCO CO." The sign (17.5 x 25 inches), which is printed on thin board, displays moderate surface wear, including a few small abrasions and minor spotting. In Very Good to Excellent condition overall. Reserve $200. Estimate (open).
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