Presented is a rare three-card salesman advertising panel for the 1957 Topps series featuring cards #43 Johnson, 51 Courtney, and 63 Delock on the front. The offered panel is further significant for its reverse, which includes as part of its design the reverse of Frank Robinson's rookie card. That portion, however, displays "58" as the card number while Robinson was #35 in the final issue set. Salesman-sample panels were issued for use exactly as their name suggests: salesmen were provided these panels in very limited numbers to show and distribute (in person or by mail) as samples to prospective vendors to illustrate what the upcoming series would look like in the hope of promoting sales. The front of the panel appears just like regular-issue cards while the reverse features a short advertising pitch about the new product. In addition to featuring a sample card back, the reverse of the offered panel advertises a Bazooka Bubble Gum contest and implores stores to ensure they stock the "winning combination" of 1957 Topps baseball card, and Bazooka Bubble Gum. Complete salesman sample panels have always been extremely desirable and quite rare as they were obviously produced in very modest quantities due to their intended purpose of advertising only to vendors. The offered panel is extremely bright and clean, presenting as Ex-Mt overall. Free of any creases or wrinkles, and boasting brilliant colors and crisp images. The reverse is entirely clean, with the store's name "White Villa Grocery Co., Cincinnati, Ohio" neatly typewritten in the blank center area. This is an exceptional Topps advertising panel that would be at home in any salesman-sample panel collection or would serve as an ideal companion piece to any 1957 Topps collection. Dimensions: 7.5 x 3.5 inches. Reserve $200. Estimate (open).
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