1955 Bowman Salesman Sample Three-Card Advertising Panel with Hank Aaron

Sold For: $1,440

Auction Year: 2017 spring

Lot: 1166

Item Year: 1955

Category: Postwar Baseball Cards (1948-present)

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Presented is an incredible three-card salesman-sample advertising panel from the 1955 Bowman set highlighted by Milwaukee Braves Hall of Famer Hank Aaron alongside Eddie Miksis and Johnny Logan. This is one of four rare salesman-sample panels from this set offered in this auction, each of which is highlighted by a Hall of Famer. Salesman-sample panels were issued for use exactly as their name suggests: Salesmen were provided these panels in very limited numbers to show and distribute (in person or by mail) as samples to prospective vendors to illustrate what the upcoming series would look like in the hope of promoting sales. The front of the panels appears just like regular-issue cards while the reverse features a short advertising pitch about the new product. The reverse of the offered panel boasts "the greatest line-up of major league baseball stars ever presented in full color pictures" and advises retailers to prepare for "big demand" by encouraging them to stock a dozen boxes or more of the new product. Complete salesman sample panels have always been extremely desirable and quite rare as they were obviously produced in very modest quantities due to their intended purpose of advertising only to vendors. The offered panel is extremely bright and clean, presenting as Excellent overall. Free of any creases or wrinkles and boasting brilliant colors and crisp images, with light wear visible to the bottom two corners. The reverse is entirely clean. A superb and very rare salesman sample, which would be an outstanding companion piece to any complete 1955 Bowman set or addition to any world-class advertising collection. Reserve $300. Estimate (open).


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