Rare 1910 E98 Anonymous "Set of 30" Connie Mack - "Old Put Cigars" Overprint

Sold For: $1,440

Auction Year: 2016 fall

Lot: 236

Item Year: 1910

Category: Prewar Baseball Cards (1900-1941)

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Graded VG 40 by SGC. Presented is an "Old Put 5 ct. Cigar" E98 overprint, one of card collecting's most unusual and rare sample cards. This example is particularly extraordinary as it features Hall of Famer Connie Mack. This is an incredible rarity, and to the best of our knowledge, this is only the second example of this fascinating Connie Mack card. (The first confirmed example was offered as lot #259 in REA's 2012 auction, realizing $6,518.) "Overprinting" is a term commonly used to refer to the rare practice of a company taking cards already issued by another manufacturer and adding advertising, in the form of printing or an ink stamp, to allow the cards to function as its own advertising vehicle at modest cost. In this case, the overprint on this E98 Mack advertises for "Old Put 5 ct. Cigars." The overprint on the "Old Put" Mack is an attractive purple and really stands out. "Old Put" may not have been able to afford to issue its own set of cards, or simply chose not to do so. Since E98s have no advertising on the reverse (just a checklist, though the ACC states they were "probably issued by Briggs"), "Old Put" added its own advertising to the backs of these already printed cards. Judging by how few have survived, it can be assumed that this practice was not very successful. This is an outstanding example of one of card collecting's rarest and most unusual sample cards. The card has a brilliant red background, with a flawless image, evenly rounded corners, and is very well centered. The card has been downgraded by SGC only due to a very faint crease near the lower left corner (more visible from the reverse). This is an extremely attractive example of one of card collecting's rarest and most interesting 1910-era sample cards. Reserve $500. Estimate (open).


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