Rare 1910 E98 Anonymous "Set of 30" Ty Cobb - "Old Put Cigars" Overprint

Sold For: $7,800

Auction Year: 2016 fall

Lot: 235

Item Year: 1910

Category: Prewar Baseball Cards (1900-1941)

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Graded VG 40 by SGC. Presented is an "Old Put 5 ct. Cigar" E98 overprint, one of card collecting's most unusual and rare sample cards. This example is particularly extraordinary as it features Ty Cobb. This is the only "Old Put 5 ct. Cigar" E98 overprint card of Ty Cobb we have ever seen and is certainly one of the rarest of all Cobb cards. (Auction records will show that this is the third time we've offered an E98 Cobb with overprint, but interestingly enough, all are the same example!) "Overprinting" is a term commonly used to refer to the rare practice of a company taking cards already issued by another manufacturer and adding advertising, in the form of printing or an ink stamp, to allow the cards to function as its own advertising vehicle at modest cost. In this case, the overprint on this E98 Cobb advertises for "Old Put 5 ct. Cigars." The overprint on the "Old Put" Cobb is an attractive purple and really stands out. "Old Put" may not have been able to afford to put out its own set of cards, or simply chose not to do so. Since E98s have no advertising on the reverse (just a checklist, though the ACC states they were "probably issued by Briggs"), "Old Put" added its own advertising to the backs of these already printed cards. Judging by how few have survived, it can be assumed that this practice was not very successful. These cards leave collectors with an unusual quandary: Is this particular card a caramel card or tobacco card? Maybe it is both. A case could be made that this "Old Put" card of Ty Cobb is his rarest tobacco card! Collectors might certainly have different opinions on this, but all would agree that it is a fascinating rarity. This is an outstanding example of the key Hall of Famer, and one of card collecting's rarest sample cards. The card has a brilliant red background, with a flawless image, evenly rounded corners, and is well centered just slightly to the left. The card has a Vg-Ex appearance, but has been downgraded by SGC only due to an unobtrusive spot of paper loss in the lower left corner. This is an extraordinary, extremely attractive, and possibly unique Ty Cobb example of one of card collecting's rarest and most interesting 1910-era sample cards. Reserve $2,500. Estimate (open).


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