1962-1963 Mickey Mantle Jell-O Advertising Display

Sold For: $12,000

Auction Year: 2016 fall

Lot: 1776

Item Year: 1962

Category: Post-1900 Baseball Memorabilia

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Enormous point-of-sale advertising display for Jell-O Baseball Trading Cards featuring Mickey Mantle. This classic piece has long been hailed by collectors as one of the finest Mantle advertising display pieces ever produced by virtue of both its size and remarkable full-color image of Mantle. "The Mick" is pictured striking a right-handed batting pose in his home pinstripes on the field at Yankee Stadium. Much of the extraordinary visual appeal afforded by the photo lies in the fact that not only is Mantle's famed number "7" visible on the back of his jersey, but the facade of the old Yankee Stadium frames the background image. This poster was distributed to retailers in conjunction with Jell-O's practice of issuing baseball cards on its packaging in 1962 and 1963. One card was printed on the back of each box of Jell-O and was meant to be cut out by hand. Needless to say, most retailers probably had a tough time keeping the shelves stocked after this poster was hung in the store. Today, it remains one of the top promotional displays of the era, equally popular with card enthusiasts, Mantle collectors, and advertising aficionados. The poster (32.5 x 26 inches) displays a number of light-to-moderate creases and light surface wear. All of the colors remain bold and vibrant, and the piece presents an Excellent overall appearance. This is a remarkable museum-caliber display piece! Matted and framed to total dimensions of 41.5 x 35 inches. The substantial size/weight of this item requires that there will be a shipping charge for this lot (which will vary depending upon where it is being shipped). The shipping charge will be billed separately from the auction invoice. Reserve $2,500. Estimate $5,000++.


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