Circa 1915 "Fad-A-Way" Candy Container

Sold For: $840

Auction Year: 2016 fall

Lot: 1621

Item Year: 1915

Category: Post-1900 Baseball Memorabilia

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This vintage circa 1910 candy box bears no exterior markings or labels but the interior lid features a colorful illustration of a baseball pitcher alongside text that tells customers "Signal for Fad-A-Way Ball Gum And Your Troubles Are Due For A Strike Out." While not identified as Mathewson, the image of the pitcher featured on the label is clearly based on Mathewson, who in fact was well known for his trademark "fade-a-way" pitch. It is very likely that the manufacturer intentionally used only the suggestion of Mathewson's endorsement so as to not be obligated to pay money for Matty's approval. Produced by the American Chicle Co., the interior compartment includes a glass cover that remains hinged to the front panel. This example, which is new to the hobby, is distinguished for the fact that the colorful interior label remains in spectacular Mint condition. The exterior displays moderate wear commensurate with its age and former use, including a tear to the right flap, as well as minor edge tears along the lid. The interior glass panel displays vertical crack that appears to have been repaired with some form of clear sealant. Included are a small number of different size period gum balls, each lettered to reflect a specific baseball play, such as "Base on Balls," "Triple," "Sacrifice," etc. (While we cannot state with certainty that any of these are the original gum balls that were issued with this box, they appear to be vintage and at the very least are similar to those that were originally issued by the manufacturer.) 7.75 x 4.75 x 2 inches. Reserve $200. Estimate $500+.


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