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1935 Wheaties Series 1 Near-Complete Set (24/27)
Starting Bid - $300, Sold For - $830
In the 1930s, Wheaties issued package-design baseball cards on the backs of its cereal boxes, which were intended to be hand-cut from the boxes by youngsters. These were difficult to collect back in the 1930s (imagine getting just one card per box of cereal), and are not a lot easier to collect today! Offered is a near-complete set of Wheaties Series 1 issued in 1935 which features 24 of the 27 cards in the set (the three pose variations for Armstrong, Cochrane, and Martin are needed for completion). Many Hall of Famers highlight this set, including Lou Gehrig, Dizzy Dean, Jimmy Foxx, Lefty Grove, and Mel Ott. The set is commonly referred to as the "Fancy Frame with Script Signature" set due to its ornate borders and facsimile signatures on the card fronts. This is a very attractive group of cards, all appearing Excellent at first glance with brilliant colors and crisp images; however, flaws relating to their size and means of distribution (such as creasing or staining) are visible under close inspection and account for the modest technical grades. Any grades in the following composite are without respect to the neatness of the cut as the cards were intended to be cut by hand and can vary greatly. All borders are intact unless noted. Keys: Cochrane (black hat, Vg), Dean (borders cut off, otherwise Gd/Vg), Dean Bros. (Vg), Foxx (Vg), Frisch (Pr), Gehrig (Gd/Vg), Goslin (Pr/Fr, extra piece of cereal box featuring Wheaties advertisement is attached along bottom border), Grove (Gd), Hubbell (Ex), Jackson (Vg-Ex+), Klein (Vg-Ex+), Medwick (Vg), Ott (Pr), and Simmons (Vg+). The balance of the cards grade Gd to Vg with two Pr and two Vg-Ex. Wheaties Cereal box panels are among the most beautiful, interesting, and substantial cards of the era and also represent one of the best values of all cards from the 1930s. The fact that these had to be hand-cut from cereal boxes (and therefore tend not to receive numerical grades from grading companies) and the fact that they are large cards make many modern graded-card collectors shy away from Wheaties, but these cards have always been held in high esteem by advanced collectors and by any measure they are one of the classic issues of the 1930s. This is a very clean and extremely impressive near-complete set of these unusual, scarce, and underrated Wheaties Cereal package-design cards. Total: 24 cards. Reserve $300. Estimate $500/$1,000. SOLD FOR $830
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