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1938 R83A Gum, Inc. "Lone Ranger" Premiums Store Advertising Promo Sheet
Starting Bid - $300.00, Sold For - $592.50
Extremely rare promotional advertising sheet, issued by Gum, Inc., in 1938, promoting the company's "Lone Ranger" premium cards (R83A). The front of the 8 x 10-inch paper flyer pictures a montage image of all five premium cards offered, while the reverse provides complete instructions for boys and girls on how to obtain them (it involved buying a lot of "Lone Ranger" Bubble Gum!). As noted on the reverse, the premium cards depict scenes from Republic Pictures', The Lone Ranger, thus promoting the movie serial as well. While nearly all collectors are familiar with the actual premium cards, this promotional flyer is seldom encountered and is a perfect compliment to any advanced R83A collection. In many ways, it represents a "sixth premium" to the set. The reason for its rarity today is obviously related to its purpose (it is an advertising piece) and limited distribution, and well as its extremely fragile nature. Printed on thin paper stock, few survived the rough handling they endured at the hands of young children as they ran from the candy store to show their parents exactly why they needed more money for "Lone Ranger" Bubble Gum. Parents too were probably quick to toss them in the trash as soon as their son's or daughter's interest shifted to the next "must have" premium. The offered example displays light wear, including a few light surface wrinkles, edge wear, and a few tiny border tears and/or chips. In Very Good to Excellent condition overall. If the premiums weren't rare enough, this piece is far rarer! Over the past forty years we have seen just a few others. This is the first example of this "Lone Ranger" promotional advertising flyer we have ever offered. Reserve $300. Estimate $500/$1,000. SOLD FOR $592.50
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