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1954-1955 Sports Illustrated Baseball Card Insert Issues - Complete Set (4)
Starting Bid - $200.00, Sold For - $711.00
Complete set of all four issues of Sports Illustrated featuring baseball-card inserts, including the first two issues. Sports Illustrated first appeared on newsstands in August 1954 and quickly established itself as the leading sports periodical in the country. As a special promotion in conjunction with Topps, the first two issues each included a three-page foldout insert of twenty-seven cards on slick paper stock designed in the style of 1954 Topps baseball cards. Issue #1, of course, is especially significant as the first issue of the popular weekly magazine. The cards in issue #2 feature the Yankees, including Mickey Mantle, who does not appear in the regular 1954 Topps baseball set. Less well known are the 1955 Sports Illustrated card inserts. The 1954 promotion must have been successful as the April 11 and April 18 issues of 1955 also included Topps baseball-card inserts on slick paper stock designed in the style of the 1955 Topps set, but these inserts each featured just eight cards on a single page. After the 1955 Topps baseball-card inserts, this Topps promotion with Sports Illustrated was never repeated. The first issue included here, which is in Mint condition, was obtained directly from Sports Illustrated in 1994 and is accompanied by the original COA and specially produced slipcase from the publisher. (Sports Illustrated saved dozens of boxes of the first issue in its archives and decades later released most of them to the collecting community, which is where this example originates.) The remaining three issues all display a mailing label on the cover and are otherwise in Excellent condition. Each of the four interior card inserts are complete as issued and grade Nr/Mt-Mt. Included with the collection is an August 1959 issue of Boys' Life featuring Mickey Mantle on the cover (Vg). Total 5 magazines: four Sports Illustrated (August 16, 1954; August 23, 1954; April 11, 1955; and April 18, 1955) and one Boys' Life (August 1959). Reserve $200. Estimate $400++. SOLD FOR $711.00
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