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Lot # 409 (of 1560)   < Previous Lot | Next Lot >

1912 Philadelphia Athletics Team Real-Photo Stetson Hats Advertising Postcard

Starting Bid - $500, Sold For - $940

This incredible sepia-toned real-photo advertising postcard, picturing the 1911 World Champion Philadelphia Athletics, was issued in promotion of Stetson hats and features advertising text on the front, and the name of a local Kansas City, Missouri, retailer on the reverse. This is an extraordinary rarity. It is the only example we have ever offered. Twenty-two members of the World Champion A’s are depicted in a traditional team pose, including manager Connie Mack, Eddie Plank, Chief Bender, and all four members of the club’s fabled $1,000,000 infield: Frank Baker, Eddie Collins, Jack Barry, and Stuffy McInnis. The white lettering above the photo reads “The Athletics Players All Wear Stetson Hats,” while below is displayed a further endorsement: “The World’s Champions Wear The World’s Best Hats.” The reverse features the stamped name of a local retailer, “Palace Clothing Co.,” along with the handwritten note “All the hats that Stetson makes are here - $3.50 to $25.” The postcard has been addressed to “B. C. Christopher & Co.," and is postmarked “Apr 10 1912 Kansas City, MO.” This is an extremely substantial and extraordinary advertising postcard. The offered card is exceptional not only for its design and rarity, significance as an advertising card, and the quality of the silver-tone photograph, but also because Stetson Hats is such a well known brand and product. We grade this card Excellent condition. It has been encapsulated and harshly graded FAIR 20 by SGC simply because it has been addressed and postally used (which in our opinion is a positive). Despite the technically harsh SGC grade, this extremely rare advertising card is free of any significant defects and the postcard (5.5 x 3.5 inches) displays as Excellent condition. Reserve $500. Estimate (open). SOLD FOR $940


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