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Lot # 1549 (of 1560)   < Previous Lot | Next Lot >

1938 R45 Yankee Doodle Gum Co. "Dopey's Dominoes" Gum Display Box with 86 Unopened Packs

Starting Bid - $1,000, Sold For - $4,406

Display box of Dopey Bubble Gum, issued by the Yankee Doodle Gum Company of Chicago, Illinois, containing eighty-six unopened packs of Dopey Bubble Bum, "The Longest One-Cent Piece of Bubble Gum in the World," plus window display. The box originally housed 100 pieces of gum. The impressive back-panel display features an illustration of Dopey (from Disney's classic animated film Snow White and the Seven Dwarfs) along with text informing customers that each pack of gum contains a "Dopey's Dominoes" card and also stating that the wrappers could be redeemed for one of four premiums: Mickey Mouse magazines, a famous singing lariat, a live Snow White turtle, or invisible ink. Additional information regarding the premiums is printed on the back of each colorful wrapper. Included with the box is a rare, perhaps never-before-seen store-window display (11.75 x 9.5 inches, printed on thin paper stock) that is similar in design to the back panel, but also includes illustrations of three of the offered premiums (the turtle is not pictured). Christopher Benjamin, author of the definitive work The Sport Americana Price Guide to the Non-Sports Cards 1930-1960, has cataloged Dopey's Dominoes with the reference number R45. However, Benjamin does not assign the set a year. This example bears a vintage blue-pencil notation on the cover that reads "Rec'd 8/13/38." Snow White and the Seven Dwarfs premiered on February 4, 1938, and Dopey's Dominos, of course, was very soon after designed and marketed by the Yankee Doodle Gum Company to capitalize on the film's great popularity at the time. The display box (12.5 x 10 x 1.5 ) has imperfections (including a missing side flap on the cover and other tears) but still has tremendous display value. Despite the flaws, the back panel, which is visually the most important piece of the counter-display box, has only a small edge tear and is otherwise in Excellent to Mint condition. It is extremely rare to find complete or near-complete boxes of any 1930s products in original unopened form. All of the unopened packages of gum remain in essentially perfect condition, exactly as when issued in 1938. The window display has a few minor border tears and light creases and is in Very Good condition. Reserve $1,000. Estimate (open). SOLD FOR $4,406

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