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1933 Tattoo Orbit Chewing Gum Box - Flag Button Series
Starting Bid - $1,000, Sold For - $3,525
Addendum Note: The printed catalog describes the poster that accompanies this lot as Excellent condition. This is an error. The poster has separations along the natural fold lines. The poster displays beautifully and is otherwise in Excellent condition. It would display as Excellent if framed.
Display box of Tattoo Chewing Gum, issued by the Orbit Gum Company of Chicago, Illinois, containing eighty-nine unopened packs of gum (out of an original 100), plus ninety-seven pins (each picturing the flag of a nation), a colorful store-window display poster, two mounting cards, a notice to retail dealers, and seven wrappers. As clearly noted on the colorful back-panel of the counter display box, each purchase of a pack of gum entitled the buyer to one free pin picturing the flag of one of thirty-six different nations, including the United States, France, Great Britain, Cuba, Germany, Japan, and Honduras. An example of each pin offered is illustrated on the back-panel display. The piece also instructs patrons to ask the dealer "How to get mounting card with extra button free." The buttons available to buyers were housed in the center compartment of the box (ninety-seven flag pins remain). Accompanying the box is the original store-window display poster issued to dealers. The poster (8.5 x 14.75 inches) features an illustration of a young boy holding a mount upon which all thirty-six different pins are displayed and advises patrons to "Start A Collection." A 1933 copyright appears at the base of the poster. Also included here are two mounting boards (5.75 x 8.75 inches) with room to hold all thirty-six offered pins, a dealer notice (5.75 x 4 inches, with instructions to dealers that Tattoo Play Money Gum does not show denomination of bills on the outside, suggesting that this piece may not belong to this box), and seven gum wrappers (each with a fortune printed on interior). The box (9 x 5 x 1.5 inches) has imperfections (including tears and torn flaps) but still has tremendous display value. The back panel of the box, which is the most important piece visually, is in Excellent condition. The gum packs remain in their original issued state, in perfect condition and looking exactly as they did in 1932. The poster has separations along the natural fold lines but displays beautifully and is otherwise in Excellent condition. The litho pins are also in virtually perfect condition. Reserve $1,000. Estimate (open). SOLD FOR $3,525
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