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1929 "Our Gang Gum" Display Box
Starting Bid - $500, Sold For - $1,998
Our Gang Wintergreen Gum display box, issued by the American Chicle Company (New York-Chicago-San Francisco) containing eighty-four unopened wrapped sticks of gum (out of an original 100), each with a very colorful packaging wrapper, plus the original manufacturer's introductory notice to dealers. The colorful back panel of the counter-display box pictures an illustration of the Our Gang cast of characters. Similar illustrations of the characters appear on each individual wrapper as well. It's obvious by the name of this gum that the American Chicle Company sought to capitalize on the popularity of the Our Gang series of shorts produced by Hal Roach at the time. Although the gum copied the Our Gang name, the characters depicted in the illustration do not resemble any of their film counterparts, thus allowing the American Chicle Company to issue its product without having to pay for the rights to the name. Included with box is a paper insert (8.75 x 4.5 inches) promoting the new gum line to dealers: "Meet Our Gang Penny Gum - Mr. Storekeeper - COMPARE! - OUR GANG is NEW- OUR GANG is a NOVELTY - OUR GANG now IS the BIGGEST BIG STICK offered - Give OUR GANG good case display and you'll wear DIAMONDS." A vintage pencil notation on the side of the box reads "April 1929." The display box (9.5 x 4.25 x 1.5 inches) has imperfections (including missing side panels on the lid various tears) but still has tremendous display value. The back advertising panel, which visually is the most important piece of the counter-display box, remains in Excellent to Mint condition, and all of the gum stick packages (each 4.5 x 1 inches) are in essentially perfect condition, looking exactly as when originally issued in 1929. Reserve $500. Estimate (open). SOLD FOR $1,998
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