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1928 Paul Waner Lucky Strike Trolley Car Sign
Starting Bid - $500.00 , Sold For - $4,112.50
In 1928 Lucky Strike produced a series of five colorful advertising signs to be displayed in trolley cars. Each sign, which is similar in design, pictured a different baseball star from the day in promotion of Lucky Strike Cigarettes. Today, those signs are regarded as among the most attractive and desirable baseball advertising display pieces ever produced. Offered here is an outstanding example of the Lucky Strike trolley car sign featuring Hall of Fame outfielder Paul Waner. The sign pictures a large illustration of Waner in a batting pose and prominently identifies him by name along the top. Below his name, the advertisement makes note that in the previous season he was "Voted N.L. Most Valuable Player." His ringing endorsement appears alongside his image, "Luckies give me pleasure without taxing my wind or irritating my throat." Waner was voted the National League MVP in 1927 by virtue of his League-leading .380 batting average and 130 RBI. Nicknamed "Big Poison" (his younger brother Lloyd was "Little Poison"), Waner was one of the greatest hitters of his era, winning three batting titles and finishing his career with a .333 lifetime average. In the late 1970s a hoard of about fifty "Lucky Strike" signs surfaced. Most top-grade examples found today, possibly including this very piece, originate from that single find. The sign (20 x 10 inches), which has a few minor creases (two in the left-center, one in the lower right), is in outstanding condition. It is perfectly crisp and clean, with flawlessly bright colors, and displays as Excellent. Matted and framed to total dimensions of 25.5 x 15.5 inches. Reserve $500. Estimate $1,000+. SOLD FOR $4,112.50
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