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Lot # 1273 (of 1673)   < Previous Lot | Next Lot >

Extremely Rare Circa 1957 Mickey Mantle Chocolate Milk Carton

Starting Bid - $500.00 , Sold For - $2,350.00

In our April 2007 auction, Robert Edward Auctions offered an extremely rare Mickey Mantle milk carton produced in 1956 by the Meadow Sweet All-Star Dairies of Eire, Kansas (Lot 1059). At that time that milk carton was the only example of this rare package design that we had ever seen. We thought it might be the only example in the world. Auctions have a funny way of ferreting out rare material, encouraging items to come to market that otherwise might not. That's the way it's supposed to work. And that's what happened here! Presented is a second milk carton example produced by the Meadow Sweet All-Star Dairies that has remained hidden from the collecting world till now. This milk carton has been carefully saved by an Oklahoma family that were big fans of Mantle from his earliest days playing ball. Mantle, of course, was from Oklahoma, and this is why they had such an interest in him. They have been saving and preserving this milk carton for over fifty years! Apparently, once they got started guarding this carton, it sort of became a family tradition. They just didn't want anything to happen to it. It was always looked after, kept in a safe place. For some reason they always thought that someone might want it someday. When by chance they saw Barry Halper's milk carton sell for big money in REA's 2007 sale, they knew their efforts were not wasted. The Mickey Mantle milk carton was actually valuable! And here it is! It is not identical to the Halper example, but is very similar. This carton is for chocolate milk, as opposed to regular milk, and, as a one quart container, it is slightly smaller than the previous half-gallon example. Those slight differences also account for the fact that its color scheme is brown and white (as opposed to the red and white of the other carton) and that the caption above Mantle's image reads "Mickey Mantle's Favorite Chocolate Milk." A copyright notice on the container is dated 1957. Though this is the second Mickey Mantle milk carton we have now seen, we really don't expect to see another anytime soon. That's how it is with these unusual rarities sometimes. No examples for thirty-six years, then BAM! - two in two years. Seriously, it's hard to imagine anyone saving a milk carton at all, even one with Mickey Mantle's image. That this carton remains in its complete, original state is even more amazing. Mantle was at the height of his career at the time this carton was issued, having just won both the Triple Crown and MVP Award the previous season. The carton (2.75 x 2.75 x 9 inches) displays heavy wear including a few small tears along the base and to one of the top corners. The top flap has been stapled. Despite the wear, Mantle's image is clear and displays quite well. This is an exceptional and rarely seen Mantle endorsement piece that represents a "Holy Grail" for many Mantle collectors. As a point of reference, the previous example in slightly higher grade realized a final sale price of $3,818. Reserve $500. Estimate (open). SOLD FOR $2,350.00


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