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1911-1914 D304 Martens Bakery SGC Collection (4)
Starting Bid - $5,000.00, Sold For - $32,312.50
The D304 set is usually associated with advertising on the reverses for Brunners Bread, Butter Crust, and General Baking. Presented in this lot are four incredibly high-grade examples that each feature the extremely rare Martens Bakery advertising on their reverses. In April 2006 Robert Edward Auctions offered two D304 Martens Bakery cards, which were the first examples we had ever seen or offered. Both were high-grade examples, and were part of a very small group of D304 Martens Bakery cards (a total of just six cards) which were found by our consignor literally tucked within the pages of a book from the 1914 era. The cards had been protected for decades from all elements, perfectly preserved within the confines of the book. This explains how these cards happened to have survived in such extraordinary condition. The two examples presented as Lot #229 in the April 2006 REA auction were the duplicates of the group. When those two cards sold for a sum far exceeding our consignor's expectations (a hammer price of $18,000 for the pair of duplicates), our consignor was motivated to reconsider his original plan to keep the four singles. This lot of four different cards represents the balance of the D304 Martens Bakery book find. We have sent all four cards to SGC for grading and encapsulation: 1) J. Frank Baker. Graded NM/MT+ 92 by SGC. Crisp and clean, with bright colors, four razor-sharp corners, and virtually perfect centering. Perfectly clean reverse with bold black printing. 2) Eddie Collins. Graded NM 84 by SGC. Perfectly centered, with four sharp corners, virtually flawless image set against a brilliant yellow background, and a flawless reverse with bold black printing. 3) Frank Chance (team blacked out). Graded EX/NM 80 by SGC. Aside from the centering being a bit low, the card has very similar characteristics to the Baker. This is a very sharp-looking card with brilliant colors, and four square corners. Centered slightly to the right on the back. 4) Otis Crandall (team blacked out). Graded VG 40 by SGC. This card has been very harshly graded in our opinion. It has a Nr/Mt-Mt appearance at a glance. Aside from an extremely tiny corner crease in the lower right, the card has very similar characteristics in all respects to the other three high-grade examples in this collection. Similar in design to tobacco and candy cards of the era, D304s measure slightly larger than T206s, at 1.75 x 2.5 inches, and while not “on the radar” of most collectors, they are actually considerably rarer than most 1910-era “E” and “T” card issues. The fronts feature very attractive full-color illustrations, each of which is unique to this issue. These are four very rare and unusual cards, including three Hall of Famers, all in outstanding high grade. When dealing with such rare cards, it can be very difficult to provide accurate estimates. As we told our consignor, it is impossible for us to predict whether this group will sell at a similar, greater, or lesser level than the two Martens Bakery cards previously auctioned, but our consignor's expectations for this find have already been exceeded and he is more than comfortable allowing these four remaining cards to find their proper price level in this auction. Total 4 cards. Reserve $5,000. Estimate $10,000+. SOLD FOR $32,312.50
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