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Lot # 1488 (of 1594)   < Previous Lot | Next Lot >

Circa 1910 National Biscuit Company Package Label Collection and Related Materials (350+)

Starting Bid - $1,000.00, Sold For - $4,406.25

This enormous, unique, and simply extraordinary archive collection of National Biscuit Company package labels and related material (approximately 375 pieces) dates to the early 1900s and is notable for its provenance, rarity, and condition. Each of the pieces in this collection originates from the company archives and, as such, nearly all remain in an extraordinary state of preservation given their age and fragile nature. This may be the premier lot of printed materials from the N.B.C. collection. The vast majority of the labels offered here are proof sheets and were saved by the company's advertising department for its records. Included in this collection are examples of barrel labels, brass front labels, and general package labels, as well as magazine tear sheets, stock certificates, and a few other miscellaneous pieces. This one collection represents literally a museum's worth of material related to the company and American advertising. While labels for many of the company's well-known baked goods are represented within the offered collection, those issued for a good number of lesser-known and long-forgotten products are also included. This is literally a treasure trove of early twentieth-century product labels, many of which may not exist anywhere else. A collector searching for years would be hard pressed to find even a small fraction of the materials offered here, let alone in such pristine condition. The survival of these advertising materials, as well as their extraordinary condition, is strictly the result of these items originating directly from the archives of the National Biscuit Company. Most of the labels are proofs, meaning that they are in pristine condition and are the very examples used to approve the designs, and so these particular examples were never actually glued or otherwise used as intended. The fact that they relate to the National Biscuit Company, one of the most famous and historically significant of all American corporations, gives them a special historical significance, adding to their appeal and desirability. It is important to note that these items have been in the private collection of our consignor, a former National Biscuit Company executive, for many decades and have never before been circulated within the collecting world. The majority of the labels and materials included here were issued by the National Biscuit Company; however, a small number of items issued by other baking and/or confectionary companies are also represented. A general breakdown of the items in this collection is as follows. 1) Barrel Labels (38). Many advertise for candy and/or chocolate (average size is 12 x 10.5 inches, some smaller). These colorful labels were designed to be glued onto wooden barrels which held the given product. Like almost all items in this archive, these labels have never been glued and were used to approve designs and were saved by the company as examples. Also included is an actual period wooden barrel that once held twenty-six pounds of "Purity Cocoanut Bon Bons" and which has a barrel label attached. Collectors are familiar with these colorful labels from wooden barrels of this style, but the labels are almost always very worn. These extraordinary and extremely colorful barrel labels would simply never have the opportunity to survive in such pristine condition were it not for the fact that these very labels were saved by the company for its files. It is impossible for us to place a specific value on these labels (as well as many other items in the N.B.C. collection) as we have been unable to find any comparables, but we are confident collectors will appreciate the unique collecting opportunity this collection represents and that the market will set a fair value. 2) Brass Front Labels (18). Products include Lorna Doone, Soda Crackers, and Lozanna Cakes. (each approximately 10 x 11 inches). 3) Assorted Package Labels (255). Numerous brands, some duplicates. Various sizes. 4) Tear Sheets (50). Mainly from magazines, some newspaper tear sheets. 5 ) Stock Certificates (16). Fifteen of the certificates are for Nabisco or the National Biscuit Company, while the other is for Cream of Wheat. Three of the certificates were actually issued, the others are blank (many are marked "Specimen"). Also included are a number of miscellaneous items including two fans, a number of cardboard store display signs, and a few easel-back counter displays. Excellent condition overall. Approximately 375 items. Reserve $1,000. Estimate (open). SOLD FOR $4,406.25

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