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Lot # 1487 (of 1594)   < Previous Lot | Next Lot >

1900-1960s National Biscuit Company Wagon and Truck Photo Collection (265)

Starting Bid - $500.00, Sold For - $3,818.75

Archive collection of 265 original photographs, dating from circa 1900 to the 1960s (most appear to be from the 1920s and 1930s, but included are many earlier and a few later). While the delivery vehicles used by the National Biscuit Company have certainly evolved over many decades, going from horse-drawn wagon and sleds at the turn of the century to large trucks today, one could never mistake them for those of another company. The reason for that is that N.B.C. delivery vehicles were not only a means of transportation, but also rolling billboards. No N.B.C. delivery vehicle, be it a wagon or a truck, ever left the factory without boldly featuring the company name and/or a colorful representation of one or more of the company's various baked goods. Evidence of that policy is firmly attested to by this enormous and unique collection of 165 photographs picturing various N.B.C. delivery wagons and trucks employed by the company from approximately 1900 through the 1960s, plus an additional 100 photographs picturing delivery wagons and trucks from other bakery companies that were purchased by the National Biscuit Company. It would be impossible to duplicate this collection. All of these photographs originate directly from the company's archives. They are fascinating individually but together they provide an extraordinary and unique visual history relating to the transportation of goods in America, advertising, and the National Biscuit Company. Approximately ninety percent of the photos measure 8 x 10 inches, while the others are smaller, averaging 3.5 x 5.5 inches or less. Conditions range from Good to Excellent, averaging Vg-Ex. Total: 265 photos. Reserve $500. Estimate (open). SOLD FOR $3,818.75

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