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Lot # 1479 (of 1594)   < Previous Lot | Next Lot >

Circa 1905 National Biscuit Company Retail Oak Display Rack and Tins

Starting Bid - $200.00, Sold For - $587.50

Extremely rare original circa 1905 National Biscuit Company oak display rack. This decorative display rack was issued to retailers by the National Biscuit Company for use in properly displaying the company's tins and baked goods. These shelving displays were provided to shopkeepers with the understanding that they would be prominently placed and could only be used to display N.B.C. products. The stand bears the company name painted in gold and black along the front head piece and features three shelves. While we have no idea how many of these classic pieces have survived the ages (they are rare but others are known and highly prized by collectors), we would be surprised if this was not the very finest example in existence. The extraordinary condition of this piece is directly related to its provenance: It originates directly from the company's archives and was never issued to a retail store. Our consignor, Mr. Wayne Guest, former Vice President of Nabisco, Inc., personally discovered this unit in its original unassembled state and in its original packing crate, undisturbed for over fifty years, in the company's storage unit decades ago. He was given this rack to add to his collection, and he personally opened the crate and assembled the unit, displaying it in his home among his many classic Nabisco pieces for the past forty years. It has remained in his sole possession since that time. With this background, it is not surprising that the stand, which measures 25(W) x 10.25(D) x 55.25(H) inches, is in extraordinary Excellent to Mint condition. Included with the stand are three vintage "brass-front" bakery tins and one double-sided tin, each of which once contained a variety of crackers and/or cookies. The brass-front tins (10.5 x 10.5 x 11.5 inches) are so named because only the fronts are constructed of brass (which could be polished to present well), while the other sides, bottom, and lid are constructed of tin. Two of the tins were issued by the National Biscuit Company, while the other two were issued by the Iten Biscuit Co. and Marvin Biscuit Works, respectively. One of the N.B.C. tins once contained Animal Crackers, while the Iten tin features a label for Graham Crackers. Both the Iten Biscuit tin and one of the N.B.C. tins feature a partial-glass front panel, so that consumers could view the fresh products inside without opening the lid. The tins display some very light wear but are in particularly strong condition for original circa 1905 retail biscuit tins, ranging from Very Good to Excellent condition (the Animal Crackers tin is especially desirable and is in Excellent condition). The tins are ideal for display in the oak rack, just as was intended one hundred years ago. This National Biscuit rack is a magnificent museum-quality display piece, and a very unusual and tangible reminder of a long-forgotten era in American commerce. Please note: due to the size and/or number of items in this collection, the shipping charges for this lot (depending on where it is sent and method of shipping) may be substantial. Total: 5 items (1 display stand and 4 original biscuit tins). Reserve $200. Estimate $400/$800. SOLD FOR $587.50

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