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Circa 1934 Dizzy Dean Die-Cut Grape Nuts Store Display (Large Size)
Starting Bid - $200.00, Sold For - $2,937.50
Circa 1934 die-cut cardboard store display advertising for Grape Nuts cereal featuring Hall of Fame pitcher Dizzy Dean. This colorful in-store display features a likeness of Dean in a pitching pose. The display is designed to catch the eye of any passerby and makes prominent note of the company's free prize giveaway. Lettered above Dean's image is the company's slogan "For Energy...Eat Grape=Nuts," while the bottom text reads "Boys! Girls! Get My Valuable Prizes Free! - Dizzy Dean." This store display originates from a find of approximately twenty-five examples that were discovered (in various conditions) in a farmhouse in the Midwest approximately ten years ago. This is the larger and far rarer of the two versions discovered at that time. Prior to that find, the piece was unknown in the collecting world and no other examples have surfaced since that time. The offered store display is one of the highest-grade examples from the find (many of which were in very rough condition) and was hand-picked for his personal collection by our consignor at the time of the discovery. The display (26 x 40 inches) exhibits a few minor abrasions, light scattered, soiling and general edge wear. None of those minor flaws detracts in the least from its extraordinary display value and extremely impressive overall Excellent appearance. This is an exceptional store advertising display piece, promoting a very well known product, and issued at the height of Dizzy Dean's great fame and legend in the 1930s. Beautifully framed to total dimensions of 26 x 50.5 inches. Please Note: Due to the size and/or weight of this lot, shipping costs (depending on where it is sent and its method of shipping) may be substantial. Reserve $200. Estimate $400/$800. SOLD FOR $2,937.50
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