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Lot # 1048 (of 1594)   < Previous Lot | Next Lot >

Circa 1949 Chesterfield Cigarettes Advertising Display Including Joe DiMaggio

Starting Bid - $200.00, Sold For - $940.00

Circa 1949 cardboard store advertising display for Chesterfield Cigarettes featuring five of the nation's top sports stars of the era: Joe DiMaggio, Lou Boudreau, Ben Hogan, Jack Kramer, and Frankie Albert. The advertisement includes a color portrait of each star along with their testimonials as to "...why every smoker should smoke Chesterfield." Although not dated, the piece makes note that Lou Boudreau is the Most Valuable Player in the American League. Boudreau won his first and only MVP Award in 1948, therefore dating the advertising display precisely to 1949. That same year football star Frankie Albert shared the AAFC MVP honors with Otto Graham. This is an extremely attractive display piece from a different era, back when tobacco was not known to be a danger to health and sport stars were happy to provide their enthusiastic endorsements. This is a very rare poster. The piece (20 x 13.5 inches) displays minor surface wear including light soiling and a few tiny wrinkles, which does not in any way detract from its exceptional eye-appeal and overall Excellent appearance. Framed to a total dimension of 23 x 16.5 inches. From the Barry Halper Collection. Reserve $200. Estimate $300/$500. SOLD FOR $940.00


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