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Lot # 991 (of 1411)   < Previous Lot | Next Lot >

Circa 1913 Reach Store Window Advertising Display

Starting Bid - $1,000.00, Sold For - $8,700.00

Offered is one of the most attractive lithographic advertising displays ever created. Each of these five individual pieces, issued by the A. J. Reach company circa 1913, is itself a stand-alone piece, worthy of a place on any collector's wall. However, when arranged properly, as originally intended, they take their rightful place as one of the most captivating point-of-sale advertising displays extant. The display, which was meant to be mounted on glass in the front window of sporting goods stores, is highlighted by the two spectacular player image end pieces. Each colorful segment (one measuring approximately 18 x 52 inches, the other 21 x 49 inches) complements the other in design. The first pictures a generic big league star at bat, the company's famed "Burley Bat" clearly depicted in his hands, while his youthful counterpart takes a similar stance next to him. There they await the offering from the opposing "Pitcher" and his equally young protégé, each of whom is gripping a Reach Official American League ball. The top banner piece (37-1/2 x 9-1/2 inches) boldly features the Reach name as well as a scene of a game in progress. Rounding out the display (which is complete at five pieces) are two smaller circular display pieces (each 10 inches in diameter) promoting, respectively, the Reach OAL ball and a Reach brand glove (also pocketing a Reach OAL ball). This is, to the best of our knowledge, the only known example of this incredible display. It is similar in style to the massive Reach store window display offered in the famed Barry Halper auction (which itself was the only known example of its kind). All of the pieces, with the exception of the two large end segments, feature their original adhesive strips on the front to facilitate their placement on the window. The two large panels, because of their size, most likely did not require any adhesive for application and could have been easily mounted by other means. All of the panels, with the exception of the two circular ones, display normal fold lines as issued. Each panel displays a few minor tears and abrasions, some of which have been repaired with clear tape, as well as minor restoration. Those minor condition flaws, however, are barely noticeable and do not detract in the least from the display's breathtaking visual appeal. All of the panels have been individually mounted and framed to slightly larger dimensions. Accompanied by the Reach envelope (Good, 13 x 13 inches) in which the display was originally packaged, with display arrangement illustrated and directions for putting up the Reach window trim. This is truly an exceptional assemblage in terms of both its rarity and beauty, which can be very impressively presented on a wall or surrounding a doorway, and which would be a centerpiece to any museum-caliber display or collection. Reserve $1,000. Estimate $2,000/$4,000. SOLD FOR $8,700.00


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