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1954-1955 Sports Illustrated Baseball Card Insert Issues Complete Set (4)
Starting Bid - $200.00, Sold For - $580.00
Complete set of all four issues of Sports Illustrated with baseball card inserts, including the first two issues. Sports Illustrated first appeared on newsstands in August of 1954 and quickly established itself as the leading sports periodical in the country. As a special promotion in conjunction with Topps, the first two issues each included a three-page foldout insert of twenty-seven cards on slick paper stock designed in the style of 1954 Topps. Issue #1, of course, is especially significant as the first issue of the popular weekly magazine. The cards in issue #2 feature the Yankees, including Mickey Mantle, who does not appear in the regular 1954 Topps set. Less well known are the 1955 Sports Illustrated card inserts. The 1954 promotion must have been successful as the April 11 and April 18 issues of 1955 also had Topps baseball card inserts on slick paper stock featuring cards in the design of the 1955 Topps set, but these inserts each featured just eight cards on a single page. After the 1955 Topps baseball card inserts, this Topps promotion with Sports Illustrated was never repeated. All four issues are in overall Excellent condition with Nr/Mt-Mt interior card inserts complete and intact. Total 4 magazines. Reserve $200. Estimate $400/$600. SOLD FOR $580.00
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