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Early Twentieth-Century Baseball Retail Display Box Collection (3)
Starting Bid - $200.00, Sold For - $1,276.00
Proverbial wisdom states that you should never judge a book by its cover. That advice applies equally well to baseball counter display boxes. Offered here are three early twentieth-century baseball display boxes whose mundane exteriors offer no hint of the beauty to be found within. 1) The earliest piece is a circa 1900 wooden box that once housed "N.Y. Champions Penny Sweet Chocolates." The interior label pictures an illustration of a turn-of-the-century batter and catcher amid the company's slogan: "N. Y. Champions Penny Sweet Chocolates Can't Be Knocked Out." The product name is also displayed on a badly stained label affixed to the exterior front panel. The interior label displays light toning, as well as a few small tears (not affecting the image or text) and is in Very Good condition. The box (9.25 x 7 x 2.5 inches) is heavily worn and is in Good to Very Good condition. 2) The second item (circa 1930s) represents the former home to twelve containers of "Very Speedy" Slide Kelly Slide Shoe Polish. The top lid opens up to reveal an attractive baseball scene of a runner sliding into third base. Both the product name, and the manufacturer "Geo. J. Kelly Co. of Lynn, Mass.," are also prominently displayed. Included with the box is one original unopened tin container of Slide Kelly Slide White Shoe Dressing (Vg-Ex). The interior label of the counter display box exhibits a few minor creases (slight splitting of the label) that do not significantly detract from its overall Excellent appearance. A second label, simply listing the product name, is affixed to the exterior front panel. The box (6 x 6 x 4 inches) is in Very Good condition overall and displays a small piece of tape bearing a pencil notation affixed to a side panel. 3) The final box bears no exterior markings or labels but features a vibrant interior label that tells customers to "Signal for Fad-A-Way Ball Gum And Your Troubles Are Due For A Strike Out." While not identified as Mathewson, the image of the pitcher featured on the interior label is clearly based on Mathewson, who in fact was well known for his trademark "fade-a-way" pitch. It is very likely that the manufacturer intentionally used only the suggestion of Mathewson's endorsement so as to not be obligated to pay money for Matty's approval. Produced by the American Chicle Co., the interior compartment includes a glass cover that remains hinged to the front panel. The interior label is in overall Excellent condition but the cardboard box does have tearing with paper missing in the upper right corner of the lid. The exterior of the box (7.5 x 4.75 x 2 inches) is heavily worn. The box is still ideal for display and is in overall Good condition. Total 3 retail display boxes. Reserve $200. Estimate $400/$600. SOLD FOR $1,276.00
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