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Lot # 1008 (of 1411)   < Previous Lot | Next Lot >

1936 Bob Feller "RCA Victor Radio" Advertising Display

Starting Bid - $200.00, Sold For - $290.00

Extremely rare 1936 RCA advertising broadside featuring seventeen-year-old Bob Feller promoting RCA Victor's new 10K model radio (featuring "Magic Voice") in the town of Van Meter, Iowa during the fall of 1936. Bob Feller's career was so spectacular, it's hard to remember that when he broke into the big leagues, it was a big deal not just because of his blazing fastball: He was just seventeen-years old, a midwest schoolboy from Iowa, and literally right off the farm. His rise to the big leagues was legendary. He was the embodiment of the American Dream for youngsters across the country and an inspiration to millions of fans. One day he was tossing his blazing fastball to his Dad on the farm; the next day he was facing Joe DiMaggio. This is a fascinating advertising piece, issued in Iowa in his rookie season. As the display prominently notes, Feller made baseball history in September of that year by setting a new American League record for strikeouts in a game with seventeen. That feat was no fluke, as "Rapid Robert" recorded 76 strikeouts in 62 innings during his brief, initial Major League season, including a 15-strikeout performance in his debut with the Indians on August 23. The display pictures a formally attired Feller posing next to RCA Victor's newest radio model, with the caption above reading "Iowa's Own Bob Feller and The World's Greatest Radio Value RCA Victor - CHAMPIONS." Below the image are details regarding RCA Victor's weekly prize contests. This advertising piece is particularly extraordinary because it originates from Feller's hometown, as the name of a local merchant ("England Auto Company - Van Meter, Iowa") is stamped in black ink on the front of the piece in three separate areas. This is almost certainly the earliest Bob Feller promotional piece ever produced, issued just months after his Major League debut. The fact that it was issued in his hometown of Van Meter, Iowa gives this extraordinary rarity an even greater significance. The display (8.25 x 13.5 inches) exhibits light staining as well as a corner chip and a number of light creases. While technically in Good condition, its flaws do not significantly detract from the display's exceptional visual appeal. This is an extremely unusual and interesting advertising display, from Bob Feller's rookie season, which tells the story of his rapid rise to stardom. Reserve $200. Estimate $400/$600. SOLD FOR $290.00


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