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1930 D & M Advertising Display Collection (4)
Starting Bid - $2,000.00, Sold For - $4,060.00
Presented is an extraordinary set of four newly discovered Draper & Maynard Sporting Goods die-cut cardboard store advertising displays dating from 1930. Rarely does a single example from a substantial and beautiful series of advertising signs, let alone four from the series and featuring endorsements from star ballplayers, surface in the collecting world for the first time more than 75 years after being issued. These store counter display signs were produced for distribution by Draper & Maynard to selected retail merchants to promote the D&M line of baseball gloves. D&M spared no expense in the production of these store displays, though judging from their extreme rarity it appears that very few were actually made or distributed. The store displays are exceptionally attractive in design and feature some of the biggest names in the game at the time of issue. This lot includes all four standup advertising pieces recently discovered, each of which, to the best of our knowledge, has never before been seen. Each sign is similar in design and size, measuring approximately 11 x 9 inches, and each is complete with its original standup easel back intact. The individual players featured, respectively, are: 1) Al Simmons for "D&M's No. G92 Famous Players Glove"; 2) Lew Fonseca for "D&M's No. 685D 'Old Reliable' Baseman's Mitt"; 3) Pat Collins for "D&M's No. 703 Catcher's Mitt"; and 4) Hugh Critz for "D&M's No. G97X Natural Scoop Glove." The grand visual appeal offered by these pieces is complimented by their unique provenance. These four advertising displays originate directly from the estate of a former D&M salesman from New Hampshire. In 2005, a local New Hampshire auctioneer sold his estate, including an extremely impressive assortment of original D&M Sporting Goods materials. Included were many never-used D&M sporting goods equipment samples and various advertising signs relating to several different sports. Apparently when the salesman left D&M he had simply kept his various promotional materials, which by chance survived in the care of his family among his belongings for decades. This set of four baseball displays were the highlight of the New Hampshire D&M collection. Among the few baseball-related items included, they were also the only advertising items relating to specific ballplayers. These signs have been consigned to this auction directly from the collector who purchased them at the New Hampshire auction. All of the pieces exhibit a single tack hole at the center of the top border, some light soiling and foxing, and minor crazing. There is some slight chipping to Fonseca's cap. Despite the minor condition flaws, the pieces retain their original extraordinary visual appeal and are free of any notable creases or tears commonly found in die-cut advertising displays. It should also be noted that these signs could be professionally cleaned if desired, though we believe they display beautifully exactly as they are and this is not necessary. Rarely are collectors presented with possibly unique and previously unknown baseball advertising pieces, let alone ones so substantial and from such a prominent sporting goods company such as Draper & Maynard. That fact, combined with their inherent aesthetic appeal, makes this a particularly significant find. The 1930s era has very few full-color attractive baseball advertising pieces. The Lucky Strike trolley car signs and this rare series are among the few. Total 4 advertising signs. Reserve $2,000. Estimate $4,000/$6,000. SOLD FOR $4,060.00
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