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Circa 1934 Dizzy Deans Die-Cut Grape Nuts Advertisement
Starting Bid - $200.00, Sold For - $696.00
Circa 1934 die-cut cardboard store display advertising for Grape Nuts cereal featuring Hall of Fame pitcher Dizzy Dean. This colorful store display, designed with an standup easel back, features a likeness of Dean in a pitching pose. The display is designed with an attached cardboard holder for promotional certificates that could be filled out by kids to obtain prizes. Lettered above Dean's image are the words "Boys! Girls! Get My Valuable Prizes Free!-Dizzy Dean," while printed below is the company's slogan "For Energy...Eat Grape-Nuts!" This store display originates from a find of approximately twenty-five examples that were discovered (in various conditions) in a farmhouse in the Midwest approximately ten years ago. Prior to that find, the piece was unknown in the collecting world and no other examples have surfaced since that time. The offered example is one of the highest-grade examples from the find (many of which were in very rough condition). The display (20.5 x 26.5 inches) exhibits only minor edge wear, a small tear in the lower right corner, and some light, general surface wear. None of those minor flaws detracts in the least from its extraordinary display value and extremely impressive overall Excellent appearance. This is an exceptional store advertising display piece, promoting a very well known product, and issued at the height of Dizzy Dean's great fame and legend in the 1930s. Reserve $200. Estimate $400/$800. SOLD FOR $696.00
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