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Lot # 875 (of 1525)   < Previous Lot | Next Lot >

1933 Feen-A-Mint Babe Ruth Mask

Starting Bid - $200.00, Sold For - $1,160.00

This fascinating novelty item was issued in 1933 as a promotion for "Feen-A-Mint" laxative chewing gum. The paper mask features a very colorful image of the "Bambino" with slots cut above the eyes to allow for visibility. We're not sure what was the overall concept for this promotion. Apparently "Feen-A-Mint" executives envisioned thousands of youngsters in Babe Ruth masks, each of them anxious to take laxatives, and encouraging others to take them as well. We're not even sure how Babe Ruth fits into all of this. When issued, a rubber band attached by a folding tab on the reverse of each side allowed the mask to attach to a youngsters' ears. One tab has printed "Babe Ruth by arrangement with Christy Walsh, copyright 1933"; the other tab reads "Babe Ruth with the compliments of Feen-A-Mint, The Chewing Gum Laxative for adults and children." The rubber bands are no longer present. On the reverse is a thin line of minor damage which appears to be related to a rubber band or possibly glue, and which has no bearing on the display value of the mask; there is a tiny hole below left eye, mentioned for the sake of accuracy, otherwise in Excellent condition. Dimensions: 6.5 x 9.5 inches. This is a very rare and unusual Babe Ruth item which is ideal for display. Reserve $200. Estimate $400/$800. SOLD FOR $1,160.00

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