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Lot # 867 (of 1525)   < Previous Lot | Next Lot >

1926 World Series Yankee Stadium Beech-Nut Tobacco Advertising Display

Starting Bid - $2,000.00, Sold For - $4,930.00

The finest example we have ever seen of this extraordinary baseball advertising classic. In fact, this may be the first example we have ever seen that has not been restored. The graphics, large format, design, content, and rarity of this piece all combine to make it one of the best of all baseball advertising displays, especially among those dating from the 1920s, an era which is not known for impressive advertising displays. The full-color tri-panel freestanding cardboard advertising display features a panoramic view of a game in progress at Yankee Stadium during the 1926 World Series. The stunning design of the piece includes an illustration of a large package of Beech-Nut Tobacco suspended in midair above the ball field beside the sky-written message "The Big League Chew." The bottom portion of the display features an additional advertisement for "Beech-Nut Chewing Tobacco." Within the center section is a box which reads: "Photographic reproduction of the Yankee Stadium - New York City. As it appeared in the World's Series 1926. Record Attendance 63,600." The store advertising display is designed with two vertical folds which separate the three sections. The two smaller side sections are designed to be folded slightly forward to allow the advertisement to be freestanding. There is a very small amount of edge and corner wear, mentioned strictly for the sake of accuracy, which is especially insignificant considering the large dimensions of the piece. Due to its size, intended use, and fragile nature, restoration is essentially routine with these Beech-Nut displays. The offered example is a very rare exception. Overall in Excellent condition. One of the finest store advertising pieces ever produced. Dimensions: 60 x 38 inches. Reserve $2,000. Estimate $4,000/$6,000. SOLD FOR $4,930.00

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