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1938 R69 Gum, Inc. "Horrors of War" Set (288) Plus Related Materials
Starting Bid - $1,000.00, Sold For - $9,860.00
Complete 288-card set of "Horrors of War" is accompanied by four wrappers, a rare advertising sample card, and the extremely rare Gum Inc. display box advertising lid. "Horrors of War" is the most famous set of war-related trading cards ever issued, and one of the most popular and sought after of all non-sport cards sets. The set is unequaled in its colorful, detailed artwork and gruesome graphics. The reverse text, though historically factual, is filled with antifascist propaganda of the times. Historically significant and noteworthy, the "Horrors of War" set created an unprecedented stir when issued to children in the late 1930s, which still resonates with collectors to this day. Set condition composite: The low-number series cards (#1-240) grade as follows: 20% range in grade from Ex to Ex-Mt, 80% range from Gd to Vg-Ex/Ex, averaging Vg. The high-number series cards (#241-288) grade as follows: 31% Ex, 69% range in grade from Gd to Vg-Ex/Ex, averaging Vg. Keys: #1 "Marco Polo Bridge Is Scene of First Fighting" (Gd-Vg), #240 "The Frightful Cost of War" (very thin right border, otherwise Ex), #277 "Hitler's Border Tour Raises War Scare" (Vg), #283 "Hitler Threatens Force to Free Sudetens" (stain on the top border, otherwise Vg-Ex/Ex), #286 "Chamberlain Meets Hitler in Peace Effort" (small stain on top border, otherwise Vg-Ex). This is a very solid medium-grade complete set. Of equal, and perhaps even greater significance, also included with the lot are the following rare items related to the set: 1) "Horrors of War" display box advertising lid. This fantastically colorful advertising piece (9.5 x 5.75) was designed as part of the "Horrors of War" display box. Accompanied by a picture of an original box featuring this lid as part of the box from the May 1938 edition of International Confectioner. It is not clear if this piece was a separate item which was inserted into the back of the box (very likely) or originally attached as part of the box. This advertising display was apparently long ago glued into an album; when removed, much of the plain blank reverse mounting cardboard was torn away, but this does not affect the graphics of the front, which have a very impressive Excellent appearance. 2) Three White Wrappers: All slightly different design styles. Two are folded into pack shape (Vg-Ex and Vg); the third is flat with two small pieces of clear tape at left side, otherwise Ex. 3) Yellow Wrapper: Its design has four Oriental figures at center with the rare "Cash Prizes" advertising overprint. Two small pieces of clear tape along left side (which could be removed if desired), otherwise Ex. This is a particularly rare Horrors of War wrapper style. 4) "Horrors of War" advertising "overprint card." This rare advertising card was produced by Gum, Inc. to be given away through promotions, to advertise the just-released "Horrors of War" set. This example features the artwork to card #60 on the front, with special advertising for the set overprinted on the reverse of the card. In Vg-Ex condition, with bright, clean back. This is an extraordinary "Horrors of War" collection, including a complete set (288 cards), rare box advertising display, four wrappers, and advertising card. Total 294 items. Reserve $1,000. Estimate $2,000/$4,000. SOLD FOR $9,860.00
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