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Lot # 1403 (of 1525)   < Previous Lot | Next Lot >

1956 James Dean Denim Jeans

Starting Bid - $200.00, Sold For - $290.00

Today product promotional tie-ins to blockbuster movies are commonplace. Characters from hit movies promote everything from t-shirts to notebooks to the very food we eat. Fifty years ago, though, the idea of using images from a film to promote everyday products, especially with reference to fashion, was rare. Here is a rare and groundbreaking example of such promotional packaging: an original pair of J.S.B. James Dean-style Jeans. Dating from 1956, these red-stitched, black dungarees are promoted on their permanent leather label as "J.S.B. In The Style Of JAMES DEAN'S Pants In Warner Bros Pictures." The paper manufacturer's label featuring Dean's image is firmly affixed by adhesive, staple, and stitch, actually sewn onto the pants in their manufacture, but intended to be removed by tearing away. This is exactly how these pants appeared on store shelves in 1956. The label features Dean in a classic rebel pose, wearing jeans of this very style, as the label notes, as seen "In Warner Bros' Pictures Rebel Without A Cause, East of Eden, and GIANT." The pants themselves are in Mint condition. They have been perfectly preserved since 1956, saved as a keepsake of the legendary screen star rather than ever having been worn. It is unlikely that many pairs of these pants were ever saved, let alone in perfect condition with the original advertising tagging. This is a very rare and fascinating James Dean collectible, but also a very significant relic of fashion and advertising. James Dean had a tremendous impact on fashion in America. His leather jacket, white t-shirt, and denim jeans rebel-look, which was heavily influenced by Marlon Brando's dress in the The Wild One (1953), had a powerful impact on American youth culture which is felt to this day. The triple red-thread stitching is tight and the fabric clean with the only slight imperfection being some minor tarnishing of the studs from age. The paper label is firmly affixed by adhesive, stitch and staple. The jeans fit a size 36 waist, feature a zippered back pocket, and have never been worn. This is a unique James Dean collectible, but also an extraordinary example of early Hollywood related cross-merchandizing, from the dawn of the great popularity of denim jeans as a staple of popular fashion in America. Reserve $200. Estimate $400/$800. SOLD FOR $290.00


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