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1916-1963 Saturday Evening Post with Norman Rockwell Covers Complete Set (323)
Starting Bid - $5,000.00, Sold For - $5,800.00
It has been said that Norman Rockwell's cover illustrations for The Saturday Evening Post provide a unique window into the heart and soul of America. From his first Post cover assignment in 1916, to his last in 1963, his work was recognized and loved by almost everybody in America. It is not surprising that collectors have for many years sought out editions of The Saturday Evening Post, and with a special appreciation for covers featuring Rockwell's work. This extraordinary collection of original Saturday Evening Post magazines represents a complete collection of all 323 Saturday Evening Post covers by the great Norman Rockwell. All but a few are complete magazines (approximately ten are represented by covers only). A complete collection of Rockwell Posts is extremely rare. This collection was assembled over a period of decades by George Taylor, one of the foremost Rockwell collectors. Great care has been taken with every issue with reference to condition and eye-appeal. A breakdown of the collection by era follows: 1916-1919 (24 issues), 1920-1929 (97 issues), 1930-1939 (69 issues), 1940-1949 (70), 1950-1959 (45 issues), 1960-1963 (16 issues). According to Saturday Evening Post, 1899-1969 Covers: The Price and Identification Guide by Dennis C. Jackson, published in 2000, the set lists for a total $27,719 in Excellent condition. The first Rockwell Post cover from 1916 is listed as the most valuable in this guide at $800. Other pre-1920 issues list for between $115 and $170; 1920s issues list for between $70 and $180; 1930s issues list for between $45 and $105 depending on which issue, etc. The March 1, 1941 edition (with article giving first national exposure to Alcoholics Anonymous) lists for $500. A quick perusal of eBay shows us that the values which support this total are in many cases very conservative compared with actual sales we have seen, though of course it is almost always the case that when items are offered individually, in very affordable units, they will bring considerably more than when offered in a complete collection. The first Rockwell issue is in outstanding Excellent condition. The collection as a whole technically ranges in grade from Very Good to Excellent condition (may include a few in slightly lesser grade). All are extremely attractive, especially for complete magazines of this era, and ideal for display. This is the personal first-run collection assembled by George Taylor, who is one of the longest standing members of The Rockwell Society (member #185; there are currently over 20,000 members) and has been consigned to this auction directly by Mr. Taylor. (Over the years George has handled many hundreds, probably thousands, of duplicates. This set represents his best from all his years of collecting.) Also included is a signed first edition of My Adventures as an Illustrator by Norman Rockwell. Total 324 items (323 magazines plus one signed book). LOA from James Spence & Steve Grad/PSA DNA. Reserve $5,000. Estimate $10,000/$15,000. SOLD FOR $5,800.00
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